A Sleep Solution Engineered For You
Gravity is a health technology company dedicated to improving physical and mental well-being using natural solutions backed by scientific research.
A premium-grade, therapeutic weighted blanket, the Gravity Blanket is a revolutionary product to aid with chronic sleep and wakefulness disorders.
After raising $4.5M on Kickstarter, the Gravity team came to us to to design and build the brand identity, design their new logo and build out the website for their highly demanded Gravity Blanket.
Trouble Sleeping? You’re Not Alone
We worked closely with the Gravity team to design a logo and a brand identity. The final wordmark logo, used across their digital properties and now featured on their products as well, is reflective of the simple and direct messaging of the brand.
Less Anxiety, Better Sleep
To put it simply, the findings have been amazing: weighted blankets have been shown to help people fall asleep faster and sleep more deeply. We built out a customized quiz for the Gravity website to help users find their perfect Gravity blanket. After users answered questions regarding their body weight and other statistics, the website would then show them the ideal blanket weight options available for purchase, best suited to their needs.
Fall Asleep Faster and Sleep Deeper
Driving a message of achieving good night’s sleep, we used nocturnal yet relaxing colors as part of their identity. A mix of deep purples, gold, grey and black complemented the color palette of their products, allowing a cohesive look across the site.
Backed by Science
Using scientific research from accredited institutions, such as the Journal of Sleep Medicine & Disorders, Gravity Blanket uses the power of "deep touch pressure stimulation" to simulate the feeling of being held or hugged. We built out custom product pages for customers to be able to select from the different kind of blanket weight as well as purchase from their line of complementary products, like the weighted eye mask and melatonin mist. We incorporated video capability for customers to watch video explainers on the science behind Gravity Blanket and how they are made.
Gravity Blankets is addressing how poor sleep takes a serious physical toll on your body. 351 Studios is proud to have collaborated with the Gravity team to help get this product in the hands of its consumers. The Gravity Blanket raised over $4.5 million on Kickstarter, and this is just the beginning.